About | Mid-Modern Eyecare in Midland MI

Toivo Eyewear, named for a Finnish word meaning “hope”, was founded to help provide high-quality spectacle frames at user-friendly prices. Each frame is hand-selected and bought directly from the manufacturer. This business model offers better quality at, and often below, competitors’ prices.

Most “name brand” eyeglass brands are owned by just a handful of large companies, nearly all based outside of the United States; as a result, most of the cost of glasses ordered elsewhere goes to just a few large corporations overseas. Toivo is based in the USA. Pair a Toivo frame with lenses made at a family-owned lab located here in the Midwest, and the combination is unparalleled in quality.